Sandy Damashek’s expertise spans the realm of children’s media. Her experience includes creative development and scripting for broadcast and interactive television, emerging digital platforms, toys, games, consumer products, and books. With a Master’s Degree from the Harvard Graduate School of Education and an unofficial degree in lifelong play, Damashek’s avowed goal is to create inventive and compelling programs across the media spectrum. She works closely with The Music in Me Foundation in the development of engaging, inspiring and fun computer games to further expand The Music in Me philosophy into the classroom. A pioneer in children’s interactive media, she helped launch the Interactive Group at the Children’s Television Workshop (now Sesame Workshop). Since then, she has been at the forefront of new media, creating the preschool channel of AT&T’s interactive TV trial, producing interactive movies for The Amazing Space (children’s interactive museum), scripting augmented reality flashcards for Cypher Entertainment, and, most recently, collaborating on the prototype for PlaySquare TV’s Touchable TV platform for the iPad.